Get to the SMPS Northeast Regional Conference early and take advantage of all that Saratoga has to offer. Arriving on Tuesday? Get there before 5:00 pm and join us for an old fashioned bar crawl. For just $25 you can enjoy the company of good friends while you sip libations from historic taverns. Price includes…read more »
Photo credit: JB82 We are about a month away from the 2017 ÜBER Conference and wanted to find out a little bit more about Saratoga Springs from co-chair Kathleen Held. How was Saratoga Springs chosen to host the 2017 SMPS Northeast Regional Conference? The first year of the ÜBER Conference it was held in the…read more »
By now I think most SMPSers understand the value of attending a regional conference for the networking opportunities, educational sessions, and general camaraderie with other marketers that can feel your pain…..”do you drink the kool-aid?” “yes, of course I drink the kool-aid, it is delicious!” But have you ever taken a moment to do the…read more »
Business development should be something that every firm leader engages with on a daily basis. Whether through collaborating on strategic marketing plans to implementing standard operating procedures, performing and enhancing marketing tactics are essential to successful business development.
Mentorship is vital to professional growth. It’s important, not only because of the knowledge and skills that can be shared, but also because mentoring provides professional socialization and personal support to facilitate success.
What does your brand identity say about your firm? What is the reaction it creates? Does it resonate confidence in your services, your professionalism….? Is it even noticed…….do they see you, or are you invisible? For over 75 years, The Artcraft Company has been the trusted printing firm for the nation’s most prestigious industrial and…read more »
Ida Cheinman Branded Customer Experience Friday – 9:00 am Whether you know it or not, what creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way that’s in direct alignment with your firm’s most defining characteristic –your brand. During this thought-provoking program led by Ida Cheinman,…read more »
Brent Robertson Marketing the Marketer Thursday – 10:30 AM Standing out from the crowd is more difficult than ever in the competitive A/E/C marketplace, so why do marketers continue fighting the uphill battle to be recognized and get the resources they need to be successful? After attending this lively program and you will walk away…read more »
Founders Ellen Feldman Ornato and Jenny Drescher want you and your people to thrive through connection. A personal and professional development company marrying principles and skills from business to principles and skills from improv, ConnectAnd is on a mission to put the human connection back into the business world. They are committed to helping your…read more »
Five steps to a strong brand. As marketers, we know that your firm’s brand is a lot more than the logo on your stationery. But the true meaning of a “brand,” especially for professional service firms, is difficult to define. Ask ten people and you will probably get ten different explanations. How do you differentiate…read more »