News & Media
How do you rejuvenate?

How do you rejuvenate?

Get to the SMPS Northeast Regional Conference early and take advantage of all that Saratoga has to offer. Arriving on Tuesday? Get there before 5:00 pm and join us for an old fashioned bar crawl. For just $25 you can enjoy the company of good friends while you sip libations from historic taverns. Price includes…read more »


What’s so special about Saratoga Springs?

What’s so special about Saratoga Springs?

Photo credit: JB82 We are about a month away from the 2017 ÜBER Conference and wanted to find out a little bit more about Saratoga Springs from co-chair Kathleen Held. How was Saratoga Springs chosen to host the 2017 SMPS Northeast Regional Conference? The first year of the ÜBER Conference it was held in the…read more »


Why invest in the 2017 SMPS Northeast Regional Conference? Let’s take a look at the math.

Why invest in the 2017 SMPS Northeast Regional Conference? Let’s take a look at the math.

By now I think most SMPSers understand the value of attending a regional conference for the networking opportunities, educational sessions, and general camaraderie with other marketers that can feel your pain…..”do you drink the kool-aid?” “yes, of course I drink the kool-aid, it is delicious!” But have you ever taken a moment to do the…read more »


Six tips for Better Business Development at A/E/C Firms by The Harman Group

Business development should be something that every firm leader engages with on a daily basis. Whether through collaborating on strategic marketing plans to implementing standard operating procedures, performing and enhancing marketing tactics are essential to successful business development.


Are You the One? Connecting people to strengthen the AEC community and careers.

Are You the One? Connecting people to strengthen the AEC community and careers.

Mentorship is vital to professional growth. It’s important, not only because of the knowledge and skills that can be shared, but also because mentoring provides professional socialization and personal support to facilitate success.


Who Are You?

Who Are You?

What does your brand identity say about your firm? What is the reaction it creates? Does it resonate confidence in your services, your professionalism….? Is it even noticed…….do they see you, or are you invisible? For over 75 years, The Artcraft Company has been the trusted printing firm for the nation’s most prestigious industrial and…read more »


Speaker Spotlight: Ida Cheinman

Speaker Spotlight: Ida Cheinman

Ida Cheinman Branded Customer Experience Friday – 9:00 am Whether you know it or not, what creates raving fans, off-the-charts loyalty and repeat business and referrals is a customer experience that stands out in a way that’s in direct alignment with your firm’s most defining characteristic –your brand. During this thought-provoking program led by Ida Cheinman,…read more »


Speaker Spotlight: Brent Robertson

Speaker Spotlight: Brent Robertson

Brent Robertson Marketing the Marketer Thursday – 10:30 AM Standing out from the crowd is more difficult than ever in the competitive A/E/C marketplace, so why do marketers continue fighting the uphill battle to be recognized and get the resources they need to be successful? After attending this lively program and you will walk away…read more »


Speaker Spotlight: ConnectandImprov

Speaker Spotlight: ConnectandImprov

Founders Ellen Feldman Ornato and Jenny Drescher want you and your people to thrive through connection. A personal and professional development company marrying principles and skills from business to principles and skills from improv, ConnectAnd is on a mission to put the human connection back into the business world. They are committed to helping your…read more »


How do you brand an A/E/C firm, really?

Five steps to a strong brand. As marketers, we know that your firm’s brand is a lot more than the logo on your stationery. But the true meaning of a “brand,” especially for professional service firms, is difficult to define. Ask ten people and you will probably get ten different explanations. How do you differentiate…read more »