Program
 
 
Location
Time

Are you struggling with a cover letter? Do you need to communicate complicated information to your staff? Want to get your boss on board with your new project?

Our writing needs to be organized, persuasive and effective. But most important, our writing should be less about “us” and more about the reader.

We’ll begin our workshop with a chat about knowing our audience and helping our reader. Next, we’ll focus on writing clearly and concisely; how can we cut the fluff so our writing is right and tight and easy to understand.

Third, we’ll have a conversation about “writing with grace” and how you can apply this concept to all your writing. Then, we’ll explore tips and templates for different types of writing to help you quickly organize information, making your writing process easier and faster! We’ll talk about:

  • Effective Emails
  • Better Cover Letters
  • The Informational Pattern
  • The Problem-Solution Persuasive Pattern
  • Reader-Friendly Technical Procedures
  • Graciously Grateful Thank-You Notes

We’ll wrap up the workshop with our capstone exercise – the Extreme LEGO™ Game – where we take learning with LEGOs™ to a whole new level!

Presenter

Possibly the only certainty in organizational life today is change. Change cannot be avoided.

While leaders may enthusiastically lead the charge for change, they often find themselves looking over their shoulders to discover that no one is following their lead or doing the work necessary to make the change a success.

This session provides leaders with effective organizational change management techniques they can use immediately.

Overcome resistance, communicate awareness, build morale, normalize responses, and manage workplace change successfully and quickly at all levels of transformation.

This workshop offers best practices for managing and leading organizational change and is specifically designed to intervene effortlessly at many different levels of resistance in the change process.

 

If you are attending the full conference, you may add on this experience for a discounted rate for yourself OR for another individual from your company! If you are not able to attend the full conference, you may register for this programming as a stand-alone registration. Registration includes sessions from 9AM to 3PM and boxed lunch.

Presenter

More +
Magenta 
1:00pm - 3:00pm

What does it take to facilitate change in your organization? Building off of the morning’s presentation, this panel of experienced industry professionals will discuss lessons learned and important tactics to supporting change management. While there will be a moderator to guide the discussion, participants are encouraged to bring their own challenges to add to the conversation.

Moderator:

  • Mindy Hinsley, CPSM – President, Hinsley Collective

Panelists:

  • Brent Robertson – Partner, Fathom
  • Kayla McCause, MS, CPSM – Director of Strategic Growth and Development, HBS
  • Melissa Rysak, CPSM – Director of Marketing & Business Development Support, EDiS Company

 

If you are attending the full conference, you may add on this experience for a discounted rate for yourself OR for another individual from your company! If you are not able to attend the full conference, you may register for this programming as a stand-alone registration. Registration includes sessions from 9AM to 3PM and boxed lunch.

Presenter

More +
Indigo 
2:00pm - 4:00pm

The Chapter Leadership Workshop, led by members of the Society headquarters staff and board members, is an event designed to engage chapter volunteers at all levels as well as those interested in volunteering.

Enhanced for 2018, this not-to-be-missed workshop will include:

  • Chapter report outs (Explore creative/effective ways chapters are servicing members)
  • Brief presentations on Society resources available for chapter volunteers
  • Recap/open discussion of the March 6 webinar to be conducted by Mary Abbajay, President and Co-Founder of Careerstone Group, exploring critical conversations, how to delegate, tips for engaging volunteers, and more. Attendees may earn 1 CEU. Register now and save the date!
  • Hack-a-thon: A collaborative exercise for attendees to address chapter challenges then report out on solutions

Attendees may earn .5 CEU

Presenter

Icon Meal/Break
Boxed Lunch*
Sienna 
12:00pm - 1:00pm
Registration
Ballroom Prefunction 
12:00pm - 5:30pm
More +
Grand Ballroom Pre Function 
4:00pm - 4:45pm

The conference begins in Charm City! Grab a drink and network with fellow conference attendees and exhibiting sponsors before the conference opening session. Select beer, wine, and top shelf liquor will be available.

SMPS CEO, Michael Geary, will moderate a discussion with industry leaders who are successfully implementing strategies that capitalize on opportunities and position their firms for growth and success. How can marketers and business developers help their companies bridge the gap between the data and trends to position the company for advancement, growth, and success?

Panelists include:

 

Presenter

More +
Cobalt Ballroom 
6:30pm - 8:00pm

Please join us after the opening session for beer, wine, and top shelf liquor! A selection of appetizers will also be available. Join us and enjoy the spectacular nighttime view of the Baltimore Harbor from this gorgeous room before heading out to dinner in Harbor East!

7:30am - 4:30pm

Registration

Synopsis

Presenter

7:30am - 5:00pm

Exhibit Hall Open

Synopsis

Presenter

8:00am - 8:30am

Networking with Coffee

Synopsis

Presenter

8:30am - 10:00am

Breakfast + MERGE Moment: The Habits of High-Performance Firms

Synopsis

For over 20 years the AIA COTE Top Ten Awards have recognized architecture firms who have completed projects that employ the latest innovations in sustainable design to create the highest performance buildings. Studying these firms reveals several common traits related to their specialization, size, location, staff, and age. These findings support the idea that there is a connection between great, sustainable projects and overall firm excellence.

In this Merge Moment, Lance Hosey, author of The Shape of Green: Aesthetics, Ecology, and Design and Chair of Design Excellence with Harley Ellis Devereaux, explores the key firm characteristics that drive success as derived from AIA COTE’s most recent study, The Habits of High-Performance Firms. From culture and recruiting, to brand and business development, Lance will dig deep on the takeaways from the study, and share the committee’s top ten lessons for any firm looking to earn the title of “High-Performing Firm.”

Presenter

10:15am - 12:00pm

Branding, Connecting, Positioning, Cultivating — Merging Marketing & HR

Synopsis

SMPS’s Four P’s of Marketing – price, place, promotion, and product – align strategically with HR’s components of recruiting, professional development, and corporate culture. When HR and Marketing work together to message a firm’s offerings they can more effectively codify culture, nurture brand, and build business! During this session, professionals from AEC firms on the east coast will demonstrate how firms can capitalize on the efforts of these departments by sharing resources and developing joint initiatives.

Presenter

10:15am - 11:00am

Merge Ahead: Communications Planning and Strategy for a Management Transition

Synopsis

The only thing that is constant is change and one of the most significant changes a firm can undergo is a  transition,  either  internal  or  external  via  merger  or  acquisition. As  with  any  complex  project,  a marketing and PR strategy and tactical plan is required. We will use real-world case studies to address when and how to begin planning for transition along with tips and tricks for communicating with both internal and external stakeholders.

Presenter

10:15am - 11:00am

Future Proof Your Marketing: Winning in a Changing World

Synopsis

Hinge’s research on over 1,000 professional services firms identified the AEC industry as having one of the lowest growth rates among the consulting, technology, accounting and legal industries. Adding to this lackluster growth are disruptive trends such as shifting demographics, automation, globalization, changing buyer behavior and expectations of transparency. This presentation will look outside the AEC industry to share how other industries are surviving, thriving and positioning themselves for future success.

Presenter

11:00am - 11:15am

Break

Synopsis

Presenter

11:15am - 12:00pm

Scenario Planning for Agility

Synopsis

The​​ merging ​​of ​​rapid ​​technology ​​advancement, ​​changes ​​in ​​project ​​delivery ​​methods, ​​uncertain​​ economic and ​​political ​​landscapes,​​ and ​​employees ​​who ​​are ​​driven​​ by​​ serving ​​the ​​greater​​ good​​ are ​​just​​ a ​​few obstacles ​​firms​​ face​​ in ​​developing​​ plans ​​for ​​the​​ future.​​ To​​ be​​ successful​​ today,​​ firms ​​need ​​to​​ be ​​as ​​agile as ​​possible.​​ This ​​hands-on ​​session ​​will​​ coach ​​you ​​on ​​how​​ to lead ​​strategic​​ scenario ​​planning​​ for ​​your ​​firm and give you ​​tools ​​for ​​continued​​ implementation.

Presenter

11:15am - 12:00pm

Work Together, Win Together: Marketing & HR Alignment To Win the Talent War

Synopsis

This session aims to help attendees understand how an employer branding and recruitment marketing strategy can bridge the gap between marketing and HR. We’ll explore how a marketing approach to talent attraction can put your employer brand on the map and help to bring top candidates in the door. You’ll learn how this partnership can have a positive impact on your firm’s brand, employees, culture, and bottom line.

Presenter

12:00pm -1:45pm

Lunch Around

Synopsis

Presenter

1:45pm - 3:00pm

MERGE Moment: Start Showing. Quit Telling.

Synopsis

We’re splendid at telling people we’re wonderful, better and different. We write case studies. We gather testimonials. We’re pumping out videos like Hollywood producers. But what if we made our actions speak louder than words? But what if we stopped telling people how great we are, and we started showing them?

Amazing things happen when smart businesses create intelligent customer experiences. Experiences that look more like a five-star concierge than a manufacturer?

In this refreshing hour-long presentation, author and marketing executive Carla Johnson will teach us the five secrets smart businesses use to turn hollow marketing promises into remarkable customer experiences. You’ll learn how to create amazing interactions that inspire your prospects at every touch point. She’ll show you how to create a customer-first marketing mindset. You’ll walk away ready to deliver unique interactions that show buyers you mean business.

It’s time to start showing people we’re different.

Presenter

3:15pm - 5:00pm

Follow the Green Brick Road: Creating a Sustainable BD Culture

Synopsis

Business development is critical to a firm’s longevity, succession planning, and employee engagement. This session will focus on the creation of an eco-system of sustainable business development that transcends all levels and personality types. The audience will engage with a diverse panel of AEC leaders, including a prominent institutional owner, and learn BD best practices and how to utilize social media, personal branding, and internal business practices to enable and grow a lasting culture of successful business development.

Presenter

3:15pm - 4:00pm

Unlearning Your Non-Story: Clearing Space for Uniqueness

Synopsis

Over time, industries develop linguistic and narrative habits that become so widespread, they are meaningless. Working together as a group, we will identify these tropes and move past them finding more specific and nuanced ways to describe our work and why it matters. We will explore how precise language and deep narratives can lead to memorable press coverage, marketing materials that have a greater impact, and the ability to charge more and win bids.

Presenter

3:15pm - 4:00pm

Virtual Reality: The Best Marketing Tool You’re Not Using

Synopsis

Have you considered including VR in your marketing strategy? Alex Coulombe of Agile Lens: Immersive Design will help you understand the opportunities and challenges inherent in the decision to add immersive technologies to your digital marketing toolbox. A well-crafted immersive experience is the ultimate communication tool and often wins the day over a PowerPoint presentation. Tell your story like never before, stand out from the crowd, and win more projects.

Presenter

4:00pm - 4:15pm

Break

Synopsis

Presenter

4:15pm - 5:00pm

Thematic Interpretation: Museums’ Secret for Engaging Audiences

Synopsis

As institutions with an educational mission, museums have done a lot of research into how people learn outside of the classroom. This workshop will teach AEC marketers how to leverage museums’ thematic interpretation techniques to make their firm’s messages more engaging and thus more memorable for audiences. We may market to businesses, but selection committees are made of people –make your firm’s work stand out from the crowd by presenting information effectively.

Presenter

4:15pm - 5:00pm

Don’t Marry a Stranger! How to Help Potential Clients Know and Love Your Pursuit Teams

Synopsis

Winning new clients requires breaking through the “you don’t know me” barrier. You wouldn’t marry someone who doesn’t deeply know you, and clients are no different. Clients select the firm that best demonstrates an understanding of them, their needs, and their situation. During this highly‐interactive session, you will learn a simple technique, Client Empathy Mapping, that enables you to quickly recognize opportunities for differentiation with uniquely tailored service while addressing the exact concerns of your client.

Presenter

6:00pm - 10:00pm

Reception at Bar Vasquez**

Synopsis

Join us at one of Baltimore’s top rated restaurants for an evening of networking, Argentinian cuisine, live music, and flamenco dancer performances! Whether you feel like hitting the dance floor or lounging in one of the many comfy banquettes, you’ll enjoy a fine selection of heavy tapas and an open bar in this gorgeous venue – Salud!

Presenter

* Add On to Full Conference Registration or as Stand Alone Registration
** Included in Full Conference Registration & as a Stand Alone Registration

 
 
Location
Time
Registration
Ballroom Prefunction 
7:30am - 4:30pm
Exhibit Hall Open
Grand Ballroom Pre Function 
7:30am - 5:00pm
Icon Meal/Break
Networking with Coffee

Grand Ballroom Pre Function  
8:00am - 8:30am
More +
Grand Ballroom 
8:30am - 10:00am

For over 20 years the AIA COTE Top Ten Awards have recognized architecture firms who have completed projects that employ the latest innovations in sustainable design to create the highest performance buildings. Studying these firms reveals several common traits related to their specialization, size, location, staff, and age. These findings support the idea that there is a connection between great, sustainable projects and overall firm excellence.

In this Merge Moment, Lance Hosey, author of The Shape of Green: Aesthetics, Ecology, and Design and Chair of Design Excellence with Harley Ellis Devereaux, explores the key firm characteristics that drive success as derived from AIA COTE’s most recent study, The Habits of High-Performance Firms. From culture and recruiting, to brand and business development, Lance will dig deep on the takeaways from the study, and share the committee’s top ten lessons for any firm looking to earn the title of “High-Performing Firm.”

Presenter

SMPS’s Four P’s of Marketing – price, place, promotion, and product – align strategically with HR’s components of recruiting, professional development, and corporate culture. When HR and Marketing work together to message a firm’s offerings they can more effectively codify culture, nurture brand, and build business! During this session, professionals from AEC firms on the east coast will demonstrate how firms can capitalize on the efforts of these departments by sharing resources and developing joint initiatives.

Presenter

The only thing that is constant is change and one of the most significant changes a firm can undergo is a  transition,  either  internal  or  external  via  merger  or  acquisition. As  with  any  complex  project,  a marketing and PR strategy and tactical plan is required. We will use real-world case studies to address when and how to begin planning for transition along with tips and tricks for communicating with both internal and external stakeholders.

Presenter

More +
Cobalt II 
10:15am - 11:00am

Hinge’s research on over 1,000 professional services firms identified the AEC industry as having one of the lowest growth rates among the consulting, technology, accounting and legal industries. Adding to this lackluster growth are disruptive trends such as shifting demographics, automation, globalization, changing buyer behavior and expectations of transparency. This presentation will look outside the AEC industry to share how other industries are surviving, thriving and positioning themselves for future success.

Presenter

Icon Meal/Break
Break
Grand Ballroom Pre Function 
11:00am - 11:15am
More +
Cobalt I 
11:15am - 12:00pm

The​​ merging ​​of ​​rapid ​​technology ​​advancement, ​​changes ​​in ​​project ​​delivery ​​methods, ​​uncertain​​ economic and ​​political ​​landscapes,​​ and ​​employees ​​who ​​are ​​driven​​ by​​ serving ​​the ​​greater​​ good​​ are ​​just​​ a ​​few obstacles ​​firms​​ face​​ in ​​developing​​ plans ​​for ​​the​​ future.​​ To​​ be​​ successful​​ today,​​ firms ​​need ​​to​​ be ​​as ​​agile as ​​possible.​​ This ​​hands-on ​​session ​​will​​ coach ​​you ​​on ​​how​​ to lead ​​strategic​​ scenario ​​planning​​ for ​​your ​​firm and give you ​​tools ​​for ​​continued​​ implementation.

Presenter

This session aims to help attendees understand how an employer branding and recruitment marketing strategy can bridge the gap between marketing and HR. We’ll explore how a marketing approach to talent attraction can put your employer brand on the map and help to bring top candidates in the door. You’ll learn how this partnership can have a positive impact on your firm’s brand, employees, culture, and bottom line.

Presenter

Icon Meal/Break
Lunch Around
Off Site Venue 
12:00pm -1:45pm
More +
Grand Ballroom 
1:45pm - 3:00pm

We’re splendid at telling people we’re wonderful, better and different. We write case studies. We gather testimonials. We’re pumping out videos like Hollywood producers. But what if we made our actions speak louder than words? But what if we stopped telling people how great we are, and we started showing them?

Amazing things happen when smart businesses create intelligent customer experiences. Experiences that look more like a five-star concierge than a manufacturer?

In this refreshing hour-long presentation, author and marketing executive Carla Johnson will teach us the five secrets smart businesses use to turn hollow marketing promises into remarkable customer experiences. You’ll learn how to create amazing interactions that inspire your prospects at every touch point. She’ll show you how to create a customer-first marketing mindset. You’ll walk away ready to deliver unique interactions that show buyers you mean business.

It’s time to start showing people we’re different.

Presenter

More +
Grand Ballroom 
3:15pm - 5:00pm

Business development is critical to a firm’s longevity, succession planning, and employee engagement. This session will focus on the creation of an eco-system of sustainable business development that transcends all levels and personality types. The audience will engage with a diverse panel of AEC leaders, including a prominent institutional owner, and learn BD best practices and how to utilize social media, personal branding, and internal business practices to enable and grow a lasting culture of successful business development.

Presenter

Over time, industries develop linguistic and narrative habits that become so widespread, they are meaningless. Working together as a group, we will identify these tropes and move past them finding more specific and nuanced ways to describe our work and why it matters. We will explore how precise language and deep narratives can lead to memorable press coverage, marketing materials that have a greater impact, and the ability to charge more and win bids.

Presenter

Have you considered including VR in your marketing strategy? Alex Coulombe of Agile Lens: Immersive Design will help you understand the opportunities and challenges inherent in the decision to add immersive technologies to your digital marketing toolbox. A well-crafted immersive experience is the ultimate communication tool and often wins the day over a PowerPoint presentation. Tell your story like never before, stand out from the crowd, and win more projects.

Presenter

Icon Meal/Break
Break
Grand Ballroom Pre Function 
4:00pm - 4:15pm

As institutions with an educational mission, museums have done a lot of research into how people learn outside of the classroom. This workshop will teach AEC marketers how to leverage museums’ thematic interpretation techniques to make their firm’s messages more engaging and thus more memorable for audiences. We may market to businesses, but selection committees are made of people –make your firm’s work stand out from the crowd by presenting information effectively.

Presenter

Winning new clients requires breaking through the “you don’t know me” barrier. You wouldn’t marry someone who doesn’t deeply know you, and clients are no different. Clients select the firm that best demonstrates an understanding of them, their needs, and their situation. During this highly‐interactive session, you will learn a simple technique, Client Empathy Mapping, that enables you to quickly recognize opportunities for differentiation with uniquely tailored service while addressing the exact concerns of your client.

Presenter

More +
Bar Vasquez 
6:00pm - 10:00pm

Join us at one of Baltimore’s top rated restaurants for an evening of networking, Argentinian cuisine, live music, and flamenco dancer performances! Whether you feel like hitting the dance floor or lounging in one of the many comfy banquettes, you’ll enjoy a fine selection of heavy tapas and an open bar in this gorgeous venue – Salud!

7:30am - 4:30pm

Registration

Synopsis

Presenter

7:30am - 5:00pm

Exhibit Hall Open

Synopsis

Presenter

8:00am - 8:30am

Networking with Coffee

Synopsis

Presenter

8:30am - 10:00am

Breakfast + MERGE Moment: The Habits of High-Performance Firms

Synopsis

For over 20 years the AIA COTE Top Ten Awards have recognized architecture firms who have completed projects that employ the latest innovations in sustainable design to create the highest performance buildings. Studying these firms reveals several common traits related to their specialization, size, location, staff, and age. These findings support the idea that there is a connection between great, sustainable projects and overall firm excellence.

In this Merge Moment, Lance Hosey, author of The Shape of Green: Aesthetics, Ecology, and Design and Chair of Design Excellence with Harley Ellis Devereaux, explores the key firm characteristics that drive success as derived from AIA COTE’s most recent study, The Habits of High-Performance Firms. From culture and recruiting, to brand and business development, Lance will dig deep on the takeaways from the study, and share the committee’s top ten lessons for any firm looking to earn the title of “High-Performing Firm.”

Presenter

10:15am - 12:00pm

Branding, Connecting, Positioning, Cultivating — Merging Marketing & HR

Synopsis

SMPS’s Four P’s of Marketing – price, place, promotion, and product – align strategically with HR’s components of recruiting, professional development, and corporate culture. When HR and Marketing work together to message a firm’s offerings they can more effectively codify culture, nurture brand, and build business! During this session, professionals from AEC firms on the east coast will demonstrate how firms can capitalize on the efforts of these departments by sharing resources and developing joint initiatives.

Presenter

10:15am - 11:00am

Merge Ahead: Communications Planning and Strategy for a Management Transition

Synopsis

The only thing that is constant is change and one of the most significant changes a firm can undergo is a  transition,  either  internal  or  external  via  merger  or  acquisition. As  with  any  complex  project,  a marketing and PR strategy and tactical plan is required. We will use real-world case studies to address when and how to begin planning for transition along with tips and tricks for communicating with both internal and external stakeholders.

Presenter

10:15am - 11:00am

Future Proof Your Marketing: Winning in a Changing World

Synopsis

Hinge’s research on over 1,000 professional services firms identified the AEC industry as having one of the lowest growth rates among the consulting, technology, accounting and legal industries. Adding to this lackluster growth are disruptive trends such as shifting demographics, automation, globalization, changing buyer behavior and expectations of transparency. This presentation will look outside the AEC industry to share how other industries are surviving, thriving and positioning themselves for future success.

Presenter

11:00am - 11:15am

Break

Synopsis

Presenter

11:15am - 12:00pm

Scenario Planning for Agility

Synopsis

The​​ merging ​​of ​​rapid ​​technology ​​advancement, ​​changes ​​in ​​project ​​delivery ​​methods, ​​uncertain​​ economic and ​​political ​​landscapes,​​ and ​​employees ​​who ​​are ​​driven​​ by​​ serving ​​the ​​greater​​ good​​ are ​​just​​ a ​​few obstacles ​​firms​​ face​​ in ​​developing​​ plans ​​for ​​the​​ future.​​ To​​ be​​ successful​​ today,​​ firms ​​need ​​to​​ be ​​as ​​agile as ​​possible.​​ This ​​hands-on ​​session ​​will​​ coach ​​you ​​on ​​how​​ to lead ​​strategic​​ scenario ​​planning​​ for ​​your ​​firm and give you ​​tools ​​for ​​continued​​ implementation.

Presenter

11:15am - 12:00pm

Work Together, Win Together: Marketing & HR Alignment To Win the Talent War

Synopsis

This session aims to help attendees understand how an employer branding and recruitment marketing strategy can bridge the gap between marketing and HR. We’ll explore how a marketing approach to talent attraction can put your employer brand on the map and help to bring top candidates in the door. You’ll learn how this partnership can have a positive impact on your firm’s brand, employees, culture, and bottom line.

Presenter

12:00pm -1:45pm

Lunch Around

Synopsis

Presenter

1:45pm - 3:00pm

MERGE Moment: Start Showing. Quit Telling.

Synopsis

We’re splendid at telling people we’re wonderful, better and different. We write case studies. We gather testimonials. We’re pumping out videos like Hollywood producers. But what if we made our actions speak louder than words? But what if we stopped telling people how great we are, and we started showing them?

Amazing things happen when smart businesses create intelligent customer experiences. Experiences that look more like a five-star concierge than a manufacturer?

In this refreshing hour-long presentation, author and marketing executive Carla Johnson will teach us the five secrets smart businesses use to turn hollow marketing promises into remarkable customer experiences. You’ll learn how to create amazing interactions that inspire your prospects at every touch point. She’ll show you how to create a customer-first marketing mindset. You’ll walk away ready to deliver unique interactions that show buyers you mean business.

It’s time to start showing people we’re different.

Presenter

3:15pm - 5:00pm

Follow the Green Brick Road: Creating a Sustainable BD Culture

Synopsis

Business development is critical to a firm’s longevity, succession planning, and employee engagement. This session will focus on the creation of an eco-system of sustainable business development that transcends all levels and personality types. The audience will engage with a diverse panel of AEC leaders, including a prominent institutional owner, and learn BD best practices and how to utilize social media, personal branding, and internal business practices to enable and grow a lasting culture of successful business development.

Presenter

3:15pm - 4:00pm

Unlearning Your Non-Story: Clearing Space for Uniqueness

Synopsis

Over time, industries develop linguistic and narrative habits that become so widespread, they are meaningless. Working together as a group, we will identify these tropes and move past them finding more specific and nuanced ways to describe our work and why it matters. We will explore how precise language and deep narratives can lead to memorable press coverage, marketing materials that have a greater impact, and the ability to charge more and win bids.

Presenter

3:15pm - 4:00pm

Virtual Reality: The Best Marketing Tool You’re Not Using

Synopsis

Have you considered including VR in your marketing strategy? Alex Coulombe of Agile Lens: Immersive Design will help you understand the opportunities and challenges inherent in the decision to add immersive technologies to your digital marketing toolbox. A well-crafted immersive experience is the ultimate communication tool and often wins the day over a PowerPoint presentation. Tell your story like never before, stand out from the crowd, and win more projects.

Presenter

4:00pm - 4:15pm

Break

Synopsis

Presenter

4:15pm - 5:00pm

Thematic Interpretation: Museums’ Secret for Engaging Audiences

Synopsis

As institutions with an educational mission, museums have done a lot of research into how people learn outside of the classroom. This workshop will teach AEC marketers how to leverage museums’ thematic interpretation techniques to make their firm’s messages more engaging and thus more memorable for audiences. We may market to businesses, but selection committees are made of people –make your firm’s work stand out from the crowd by presenting information effectively.

Presenter

4:15pm - 5:00pm

Don’t Marry a Stranger! How to Help Potential Clients Know and Love Your Pursuit Teams

Synopsis

Winning new clients requires breaking through the “you don’t know me” barrier. You wouldn’t marry someone who doesn’t deeply know you, and clients are no different. Clients select the firm that best demonstrates an understanding of them, their needs, and their situation. During this highly‐interactive session, you will learn a simple technique, Client Empathy Mapping, that enables you to quickly recognize opportunities for differentiation with uniquely tailored service while addressing the exact concerns of your client.

Presenter

6:00pm - 10:00pm

Reception at Bar Vasquez**

Synopsis

Join us at one of Baltimore’s top rated restaurants for an evening of networking, Argentinian cuisine, live music, and flamenco dancer performances! Whether you feel like hitting the dance floor or lounging in one of the many comfy banquettes, you’ll enjoy a fine selection of heavy tapas and an open bar in this gorgeous venue – Salud!

Presenter

* Add On to Full Conference Registration or as Stand Alone Registration
** Included in Full Conference Registration & as a Stand Alone Registration

 
 
Location
Time
Exhibit Hall Open
Grand Ballroom Pre Function 
8:00am - 2:00pm
Icon Meal/Break
Breakfast and Networking
Grand Ballroom Pre Function 
8:00am - 9:00am
More +
Grand Ballroom 
9:00am - 10:00am

Effectively overcome the overwhelm. Emilie Aries, Founder of Bossed Up and co-host of the Stuff Mom Never Told You podcast, will demonstrate how burnout affects men and women differently and review the research behind the business case for sustainable success. She’ll then share tips and tricks for implementing cognitive strategies for effective multiple, long-term goal pursuit, designed specifically to address the pitfalls women and minorities often face.

Presenter

More +
Grand Ballroom 
10:15am - 12:00pm

Why do parts of your role come naturally while others are a challenge? Why do some weeks fly by with energy to spare, while others leave you drained by Tuesday? It’s not (only) about skills, it’s about motivators. Leveraging the Predictive Index (PI) assessment tool, this fast-moving, highly personalized presentation provides immediately applicable insights to increase your satisfaction as a marketer, your effectiveness as a team member, and your value to internal and external clients.

Presenter

More +
Cobalt I 
10:15am - 11:00am

Bravery is mental toughness, knowledge, and confidence all wrapped up into one trait. You need bravery when you take on new tasks at work, to be more productive confronting others, and to overcome your fears of not being perfect. You will learn how to take small steps to becoming more brave and the seven steps to get you started on a daily basis. Bravery is a muscle  – the more often you work it, the stronger it gets!

Presenter

More +
Cobalt II 
10:15am - 11:00am

Most of us think of our days in 24 hour blocks of time. And there never seems to be enough time! What happens when you think about time in hours per week? 168 hours to be exact. When we learn to prioritize we can free up large amounts of time for the things we “never have time for.” We’ll discuss strategies for prioritizing your time as well as tools that can help with time management.

Presenter

Icon Meal/Break
Break
Grand Ballroom Pre Function 
11:00am - 11:15am
More +
Cobalt I 
11:15am - 12:00pm

Are you a cooperative communicator? Get the inside scoop into the unwritten rules of communication you didn’t know you were following. Why? Because knowing THAT something works is different than knowing WHY it works. Increase your hit rate, improve your relationships, and sharpen your communication skills by applying the knowledge of language experts to your everyday interactions. You will leave with four simple rules that will revolutionize the way you write, speak, and listen.

Presenter

More +
Cobalt II 
11:15am - 12:00pm

We’ve heard the stories: marketing coordinator gets promoted to manager and becomes a director without understanding how to develop people or inspire teams. These managers are proposal strategy experts who end up leading teams with untried methods. The result impacts professional development, talent sustainability, and revenue, creating a crisis of confidence in leadership and draining talent. This session will help marketers learn to lead with purpose, incorporating leadership strategies and HR best practices that build culture, strengthen team longevity, and maximize ROI.

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Grand Ballroom 
12:00pm - 1:15pm

As we enjoy a lunch buffet, The Big Pitch teams will take the stage to pitch their ideas to our distinguished panel of Big Hitters and all conference attendees. The panel will determine the most standout idea during the closing MERGE Moment, and the winner(s) will be announced afterwards during the conference close-out.

Presenter

Over the course of the conference, you’ll learn a lot … but what do you do after the conference to bring your new ideas to life?

Frank Lippert, FSMPS, CPSM, will lead the final MERGE Moment, an interactive session where attendees can share their ideas and takeaways. Based on pre-conference interviews with the speakers, and his experience attending conference sessions, Frank will tie everything together in a relevant and cohesive way, leaving attendees inspired to make change as they walk out the door.

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8:00am - 2:00pm

Exhibit Hall Open

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8:00am - 9:00am

Breakfast and Networking

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9:00am - 10:00am

MERGE Moment: Beat Burnout: Invest in Sustainable Success

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Effectively overcome the overwhelm. Emilie Aries, Founder of Bossed Up and co-host of the Stuff Mom Never Told You podcast, will demonstrate how burnout affects men and women differently and review the research behind the business case for sustainable success. She’ll then share tips and tricks for implementing cognitive strategies for effective multiple, long-term goal pursuit, designed specifically to address the pitfalls women and minorities often face.

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10:15am - 12:00pm

Marketer Know Thyself

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Why do parts of your role come naturally while others are a challenge? Why do some weeks fly by with energy to spare, while others leave you drained by Tuesday? It’s not (only) about skills, it’s about motivators. Leveraging the Predictive Index (PI) assessment tool, this fast-moving, highly personalized presentation provides immediately applicable insights to increase your satisfaction as a marketer, your effectiveness as a team member, and your value to internal and external clients.

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10:15am - 11:00am

Build a Braver You

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Bravery is mental toughness, knowledge, and confidence all wrapped up into one trait. You need bravery when you take on new tasks at work, to be more productive confronting others, and to overcome your fears of not being perfect. You will learn how to take small steps to becoming more brave and the seven steps to get you started on a daily basis. Bravery is a muscle  – the more often you work it, the stronger it gets!

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10:15am - 11:00am

Time vs. Priority

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Most of us think of our days in 24 hour blocks of time. And there never seems to be enough time! What happens when you think about time in hours per week? 168 hours to be exact. When we learn to prioritize we can free up large amounts of time for the things we “never have time for.” We’ll discuss strategies for prioritizing your time as well as tools that can help with time management.

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11:00am - 11:15am

Break

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11:15am - 12:00pm

4 Simple Rules for Being a Better Communicator

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Are you a cooperative communicator? Get the inside scoop into the unwritten rules of communication you didn’t know you were following. Why? Because knowing THAT something works is different than knowing WHY it works. Increase your hit rate, improve your relationships, and sharpen your communication skills by applying the knowledge of language experts to your everyday interactions. You will leave with four simple rules that will revolutionize the way you write, speak, and listen.

Presenter

11:15am - 12:00pm

Leading with Purpose

Synopsis

We’ve heard the stories: marketing coordinator gets promoted to manager and becomes a director without understanding how to develop people or inspire teams. These managers are proposal strategy experts who end up leading teams with untried methods. The result impacts professional development, talent sustainability, and revenue, creating a crisis of confidence in leadership and draining talent. This session will help marketers learn to lead with purpose, incorporating leadership strategies and HR best practices that build culture, strengthen team longevity, and maximize ROI.

Presenter

12:00pm - 1:15pm

Lunch & The Big Pitch Presentations

Synopsis

As we enjoy a lunch buffet, The Big Pitch teams will take the stage to pitch their ideas to our distinguished panel of Big Hitters and all conference attendees. The panel will determine the most standout idea during the closing MERGE Moment, and the winner(s) will be announced afterwards during the conference close-out.

Presenter

1:15pm - 2:30pm

Closing + MERGE Moment: What Now? Focus on Tomorrow’s Progress

Synopsis

Over the course of the conference, you’ll learn a lot … but what do you do after the conference to bring your new ideas to life?

Frank Lippert, FSMPS, CPSM, will lead the final MERGE Moment, an interactive session where attendees can share their ideas and takeaways. Based on pre-conference interviews with the speakers, and his experience attending conference sessions, Frank will tie everything together in a relevant and cohesive way, leaving attendees inspired to make change as they walk out the door.

Presenter